The Story of Smule Personas

Here at Smule, we often ask ourselves: Who are we designing for? Since singing is universal, the obvious answer might seem to be everyone. But a singer isn’t always the same person when they open Smule. Depending on their motivations, goals, and context, they can take on very different personas. That’s why we needed to understand who these personas are—and what each of them needs from Smule.